06 tips for creating design company logos memorable

As psychology suggests that human brain or our unconscious mind give attention to the shapes of the logos which do attract the customers. female are mostly attracted to the cylindrical shape like the shape of the bottles or makeup which women use are mostly cylindrical for e.g. lipsticks, eye shadows and so on. So psychologists do that experiment on women and they found that positive.

Every human has a name so that people do know them and they will remember them in future. There’s already a lot of research that outlines how influential logos can be when it comes to capturing the attention of your audience. One study in 2011 found that when a company uses an “incomplete” logo, like IBM, people consider the business to be more inventive but less trustworthy.

Our basic understanding in the psychology of logo shapes in graphic design is enough to show us option. Something as simple as using a circle, instead of a square, could be enough to change the way that your target audience thinks and feels about your brand. The simple reason why logo shapes are so crucial is that the human brain is hard-wired to memorize, and assign meaning to them.

 In fact, the way that we process shape is a fundamental aspect of how humans learn things.

A distinctive shape remains stored within the banks of your memory long after you’ve seen it. Just think about that iconic Nike swooshes or the Twitter bird.

However, there’s more to making the most of shape in logo design than making sure your customers can remember and recognize your brand. The shapes that you choose also need to convey the correct messages to your audience. For instance, vertical lines, circles, squares, and triangles all communicate different meanings that skilled designers who make logos can take advantage.

In psychology men do attracted to the oval or curvy shapes like mostly car brands and sports brands do use oval shapes. For instance, coca cola use curvy logo, you tube, lego. Some brands have turned to squares as a way of telling their brand story to their customers in an instant. For instance, the Microsoft logo is made up of four differently coloured squares that indicate the trademark Window software also set a range of diverse products, each represented by a new color.
 On the other hand, the YouTube slightly rounded rectangle design looks like an old-fashioned TV screen.
Triangles have energy because they’re pushing in a certain direction. They might not induce feelings of security and comfort like rectangles or squares, but they could do wonders for showing the innovation behind your brand.
Triangular logo shapes are also tricky to work with it as most businesses are looking into with making their customers feel as safe as possible.

As many brands have been able to use triangle shapes effectively and efficiently to make brand awareness and make their image more unique and different. By this example as given below:

Color of the logos:

As shapes of the company design logos are important colors also plays an important role in building that. like the red color do attract the people more like in danger boards ambulance logo is also written in red because this color grab the attention of the customers or people who are around it ,TV news also came in red color.

Yellow color is also similar like red as these are dark shaded colors and yellow is the happiest color in the spectrum.

As research shows, it is just because personal preference, experiences, upbringing, cultural differences, and context have the effect on individual colors have on us. So the idea that colors such as yellow or purple are able to show some sort of hyper emotion is more like as accurate as your standard palm reading or the hand reading.

But there’s so much to learn and consider if we do accept that concrete answers are not a guarantee. The way is to look for different ways to make decisions about colors.

Purple:  Commonly associated with royalty, wisdom, and respect. Uses for problem solving as well as creativity. Frequently used to promote beauty and anti-aging products.

Black - Associated with authority, power, stability, and strength. Often a symbol of intelligence, but can become overwhelming if used to frequently.
Grey - Symbolizes feelings of practicality, old age. But too much grey can lead to feelings of nothingness and depression.

White  -Associated with feelings of purity, cleanliness and safety. Can be used to project an absence of color or neutrality. White space helps spark creativity since it can be perceived as an unaltered, clean state.

Blue - The preferred color of men. It’s associated with peace, water, beauty, and reliability. Blue provides a sense of security, vegetable herbs, and produce productivity. The most common color used by conservative brands looking to promote trust in their products.



Green - Associated with health, tranquility, power, and nature. Used in stores to relax customers and for promoting environmental issues. Green stimulates harmony in your brain and encourages a balance leading to decisiveness.

Because your logo is such an essential part of your brand, you want to make sure it’s done well. All your branding materials will have your logo on them. It’ll stare back at your customers from your website, your packaging, and your business cards. Make it count! A great, professional logo design not only has the power to communicate what you stand for. It will also make a good first impression and help you stand out from the competition.

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